1 April, 2025
Introducing Press Kit Score (PKS) - a metric calculated by Pressdeck to reflect the quality and completeness of your press kit.
⚡ Press Kit Score (PKS) is a number from 0 to 100 that reflects the overall quality, completeness, and media-friendliness of your press kit.
PKS is designed to give you a clear, objective snapshot of how strong your press kit is, so you’re not left guessing. It’s a holistic metric that evaluates the key elements journalists, bloggers, and partners actually look for when they land on your press kit.
That includes things like the quality and clarity of your "About" section, the variety and resolution of uploaded images (logos, product shots, screenshots, etc.), the presence of up-to-date contact details, and the overall organization and usability of your kit.
